Music Video Analysis, Lady Gaga- Bad Romance, by Tom Ayling

The music video ‘Bad Romance’ by Lady Gaga, was directed by François Lawrence and produced by Red One.
The genre of music is pop and dance. This music video has such a vast type of genre in fact it’s quite incredible to have three types of genre in one song, is this the future of music containing three different types of genre? It has been considered that the audience want more entertainment of their screen, as the normal is boring but the weirdest is the greatest.
The first characteristic that you can see throughout the video is dance. This has been shown with a wide range of solo and group dancing. Most of the dancing contains proactive flirty dancing. Lady Gaga stands out as the lead character in the dance routines due to the different type of clothing and the dancers have the same matching routine when Lady Gaga is soloing.
The meaning of the song ‘Bad Romance’ is very in the pop genre, due to the audience relating to this. The style of the video, setting, clothing and dance is revolutionary, unique in its form. However, the video is still of pop culture as its fashionable and fresh. This originality has caused a sensation amoungst the audience with a generation of gaga fans, or as she calls them affectionately, ‘Little Monsters’. The audience idealise her, they turn up to her sold out concerts knowing the dance routine the lyrics to her whole entire album.
(My laptops sound is broken and I can’t get onto YouTube in School, so I found this sound part very hard to do, hints why it is short, sorry)
There are strong links between the lyrics and the visuals throughout the video. The takes the format of a narrative in which the main protagonist, Lady Gaga, suffers for a ‘Bad Romance’. This makes the meaning of the song clear.
The relationship between the music and visuals are made throughout. The beat will create a follow up of an edit, apart from a dance routine, as they are showing off the routine.
The record company is trying to sell this track, with a lot of Lady Gaga USP. The video is a promotion of the song, its original style is a talking point, which means the people hear about the song, acting a free form of promotion. This encourages more people to watch it on YouTube, giving the more song hit, giving the more likelihood of people buying the song and video as YouTube has a direct link to iTunes.
The video has strong links between previous songs by Lady Gaga with the style of the setting, clothing and flirtatious dance routines, being very similar. For an example metal facial plates are used in all Lady Gaga’s solo videos. In bad romance she wears in once herself and the leading male with a gold facial skin mask. This all helps her create her grand and ideologies to her own fresh style.
We know Lady Gaga has very sexual motifs in every song she has song or danced to. We know this by the revealing clothing and seductive dancing, also in ‘Bad Romance’ she’s in a modern brofall which adds to this. So she has tried to keep the same image throughout her solo career. The camera focuses a lot on her naked back, which is a very sexual figure given out. The camera will also have close ups for her in cloths which are practically see threw latex, showing off her figure again. The whole point of this is that notoriously women buy pop music so this image is a way to trying to create a male audience, however this is also rebellious which will appeal to all of the younger audience.
There is only two other references to digital forms the first one being right at the beginning were a CD player is rewinding the song to come, as a statement of this is her after the song. Then the second is a use of a laptop this the increasing amount of money that Lady Gaga is when sold, this helps to show the modern technologies as they are bidding on the internet.
Lady Gaga hasn’t used any intertextual references, this is because she is trying to create her own identity like she’s on a whole different planet. Which actually would explain a lot of her dance moves, setting and clothing.
The music video is mainly narrative based due to her ‘Bad Romance is explained and then ended. There is though a high amount of performance that interlinks with the narrative. The concept isn’t very clear only that she has contained her brand ideologies throughout.
In conclusion we are witnessing a change in the current music video we know today!