Iconic digipacks- David Manning

What is a digipak pack?
A digipak is what holds the CD and is now seen as Art work for the band to show off their style. This also helps sell the CD however their is a decline due to online downloads where you don't buy the CD digipak so this is becoming less powerful as they don't need to sell them of the shelfs.



Here is a small version of the kooks digipak as you can see the front over has the band name, album name and a shot of the band members. The black and white shows that they are cheap and real like reality. They are all holding musical instruments which shows that they are indie and real not just singers. The clothing is showing their style and roughness.