Iconic music video 4, deconstructed, Vouge- Tom Ayling
Madonna was the first female to start breaking down barriers of females being used as objects in music videos and started to form her own code and conventions when whenever she performed I am going to deconstruct her video Vogue.
Within the first 28 seconds of this music video you can already tell that they are at some upper class art function by the fact that even the cleaners are wearing tuxedos. When I say upper class I mean people who are in the A and B in the class system.
After the introduction you first get a chance to see Madonna wearing an elegant white ball gown with diamonds going up the spine which gives the audience the feeling like she is part of this upper class society. We then hear her say strike a pose which three males all immediately do. The camera then flips to a line of what appear to be client looking at these men as if it Is an auction but after a few seconds of this the camera switched to show the clients perspective and they are looking at art.
We then see Madonna in practically see through top which at the time this video was made was considered to be highly outrageous and then it seems again like these men are moulding clothes which could be the art work these clients are buying or it could be the men themselves these clients are looking to buy.
This whole video is shot in black and white which could de sexualise the whole video and make it classier. But even with the whole video in black and white Madonna still is the objectification of the male gaze because of the clothes she is wearing.


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