Evaluation Question: How effective is the combination of your main production and ancillary text?- David Manning

We feel we linked our main product and ancillary texts together successfully as we had a strong branding across the three products. We used the physical representation of the Tin Man to emphasise the name of our band and we used a lot of woodland imagery that featured in the music video as well as on the digipak. This made us choose the green coloured background for the poster as it was a link to the wood area. We decided not to use a wood area as the background for the poster as we didn't want to bore our target audience and always give them the same thing. We also felt that the green background linked to the 'cartoon' ideology of the indie genre, which Foals themselves used a lot of.

We used Cambria Body for all typography. This meant our font was always distinctive and recognisable. We also tried to use the coloured capitals for Cassius but this was not always possible as if the graphology behind the text was too 'busy' already, using a coloured font would have lost impact and looked messy. This was the only time we took the creative decision to not have the coloured font.

We also tried to incorporate unique ideas into all three products to keep our indie identity clear. In the music video we lied on skateboards with our heads facing upwards so when filmed from above it looked like we were floating slightly. We also edited the same person into one shot twice and used unique locations. In our poster we used the physical representation of the Tin Man and the striking green background, and in our Digipak we again used the physical representation of the Tin Man and had our main signer holding a sign with the track names on. We believe this unique and quirky style across all three products was successful. This conforms to the conventions of our indie genre.