In what ways does your media product use, develop or challenge forms and conventions of real media products by tom ayling and David Manning

Our music video was formed by conforming to codes and conventions of our genre. To make our work our own we also subverted some codes and conventions, we only did this in a very subtle way as genre is a means for communication between us and our audience.

When we were in the planning stages of construction we watched numerous music videos and we decided that to make a successful music video we had to try and stick the codes and conventions like having at least one person lip syncing to music, and the same person or band playing in the background playing either drums or guitar. Also there is normally a love interest as an underlying story line.

We decided to try and break some typical codes and conventions, because often in music videos boys are chasing after or fight over one girl. In our music video we decided to have the boy being chased by 2 girls, his new partner and his supposed ex-girlfriend.

Some music videos begin with a small introduction without there being any music, with our music video we decided to have a very short opening where we have someone sweeping away the name of the song cassius. This has no singing but still has an instrumental going on and then it quickly cuts to are lead singer singing in front of our make shift light show.

We have not ended are our music video with the usual way which is when there is a fade to black, however we did decide to end our music video in a very stereotypical way by having the couple walking into the sun set.

We conformed to the convention of having a small budget to make our coursework and by using quirky ideas to create something interesting from a day to day objects. For example we used tin cans to build a tin man.

We also used a young man who was dressed in an indie way, with skinny jeans and generally dull coloured clothes as our lead signer. We also tired to incorporate some 'youth' by adding some bright colours - this was influenced by Foals themselves.

In conclusion we conformed to the majority of codes and conventions of our genre, although we did subvert a few we knew that if we subverted to many they we could stray away from our genre and confuse our audience.